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Dansk Mjød A/S

The result was a promo video, 6 delicious cocktail recipes and a show stand
Cases

Dansk Mjød A/S

The Mead category has been a previously overlooked cocktail ingredient. As growth intensified, Dansk Mjød A/S lacked content to curb cocktail enthusiasts to use the product – and that became our mission. The result was a promo video, 6 delicious cocktail recipes and a fair stand at the official World Championships in Copenhagen 2017. Today, you will find few menus on high-end cocktail bars without the traditional honey liquor, and Dansk Mjød A/S has just arrived on the Chinese market.

Udfordring

Mead is mistakenly perceived as a beer type, and since Dansk Mjød A/S had a bottled honey nectar that was inspired by mead, it became our job to market the product digitally, have the right conceptualization and correct identity defined. Cocktails became a natural part of the task as well, and we had a key element in getting the product out to the bartender.

Indsigt

Mead is a category that enjoys great interest abroad, but it is forgotten and misunderstood in Denmark, therefore we had to find the easy transition in relation to recipes and then assess the potential for SoMe marketing influence the younger generation. Subsequently, clarify the attainable reach within the industry.

Løsning

The result was a promotional SoMe video, 6 delicious cocktail recipes and a fair stand at the official World Championships in Copenhagen 2017. Today you will find mead and honey nectar on menus at several high-end cocktail bars and more and more are joining the movement along the international Interest. It is an absolute delight to have been involved in influencing, developing and implementing a trend that seems to ever lasting and growing.

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